As movements supporting Black and LGBTQ+ rights were brought to light, we elevated the opportunity to turn Google Lens-enabled covers and ads in The New York Times Magazine into a platform highlighting icons in the movements. And, all while introducing Google Lens to new audiences.

RESULT

Overall, positive sentiment towards the brand increased with each issue and an overwhelming number of readers pulled out their phones to interact with the ads across all ages, genders and social status.

Significant increase in product awareness and brand perception

90% surveyed said they'll try Google Lens in the future
Readers rated brand perception of Google Lens as a strong leader in Al technology and first to market innovation.
62% lift in familiarity, likelihood, product awareness and brand perception for first time users.

100 women using their power to empower

Google Lens is a unique, and accessible platform for storytelling. So, we started with the idea that hearing people tell their stories can compel you to become advocates for their mission.

We partnered with Vital Voices for the 100 Women Exhibit; one-hundred portraits highlighting women fighting for women's rights globally. Then, we used Google Lens to bring selected portraits to life through AR, animation, and first-person storytelling.

The stories helped spread these women's missions of justice and seen by thousands across the globe.