Despite being a globally relevant, healthy, enviable brand, Jeep lost the grit and gumption that was deeply part of its heritage. In this pitch, we didn’t need to solve a brand problem; we simply needed to reaffirm the brand’s greatness. Jeep is the veteran, the workhorse, the adventurer.
So much of the world is mapped, but most of it remains undiscovered. We wanted to recapture the human desire for adventure, the type you can only discover yourself if you have the burning curiously and fearlessness to explore what lies beyond.
Hail to the Great Unknown
Untamed
